WINNING OVER THE PROSUMERS

Crafting online communities that drive brand love.

Winning over the Prosumers

How to win over the prosumers

Here we explore a new breed of consumer, one who wants to be an active part of brands’ stories and help shape the companies they care about – the prosumers. Key insights include:

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The impact of the pandemic on consumers: who are today's prosumers? 

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Key principles for finding your prosumer people when planning your brand community.

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Top tips on how to build a community that can drive brand love.

Winning over Prosumers: crafting online communities that drive brand love
Ready to build and evolve a community to attract and retain the prosumers? Get in contact with the team at MIT-Europe@allisonpr.com.