WINNING OVER THE PROSUMERS

Crafting online communities that drive brand love.

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How to win over the prosumers

Here we explore a new breed of consumer, one who wants to be an active part of brands’ stories and help shape the companies they care about – the prosumers. Key insights include:

	The impact of the pandemic on consumers: who are today's prosumers?
	Key principles for finding your prosumer people when planning your brand community.
	Top tips on how to build a community that can drive brand love.

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Ready to build and evolve a community to attract and retain the prosumers? Get in contact with the team at MIT-Europe@allisonpr.com.

Allison+Partners UK, 2021