As marketers, data is a goldmine. Real-time insights into customer preferences, tastes, behaviours and habits allow us to run more effective marketing campaigns, as well as provide a critical tool for measuring impact and demonstrating ROI.
To shed light on the impact technology and data have had on the role of the marketer and what they need to anticipate for the future, we surveyed marketing directors in the UK and Germany.
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To learn more about how to overcome obstacles and create winning strategies for data-driven success, get in touch with our team at DataDetectives@allisonpr.com.
Marketers today may say they're confident in how they're using data, but they're only scratching the surface.
From goals and strategies to using AI and breaking down silos, we share best practices on how to turn data into marketing gold.