The State of Snacking

A Look at What’s Behind Snacking’s Meteoric Rise, and How Brand Marketers Can Benefit

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2020 was a year of massive change and disruption. And from the looks of the first three months of 2021, we can expect more of the same in the year ahead. Between working from home, remote learning, managing household responsibilities and re-imagining social time, changing circumstances forced consumers to re-adjust elements of their everyday lives including mealtime. The food experts at Allison+Partners have unveiled key insights to answer a critical question in addressing the evolution of mealtime: has our shifted focus on food paved the way for snacks to take center stage?

Download the report to learn:

  • How the COVID-19 pandemic changed consumer shopping habits.
  • The key insights of consumers’ demands and specific needs as they relate to snacks, such as speed, comfort and indulgence.
  • The four P’s that should guide overall marketing and innovation efforts for CPG snack brands.
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